Beer Radio and the U.S. Beer Drinking Team Announce National Loyalty Program for Beer Drinkers

Beer Radio, The Official Radio Program of the U.S. Beer Drinking Team (USBDT) announces the first combined radio show/loyalty program for 90,000,000 American beer drinkers and the 580,000 beer entertainment locations in the USA.

Severna Park, MD March 29, 2004 -- Beer Radio, The Official Radio Program of the U.S. Beer Drinking Team (USBDT) announces the first combined radio show/loyalty program for 90,000,000 American beer drinkers and the 580,000 beer entertainment locations in the USA.

"Beer Radio is now a radio show with a national loyalty program," stated Joe Gardenghi, Chief Operating Officer of Leisure Technician, LLC., parent company of Beer Radio and the USBDT. "We have made our USBDT National Loyalty Program available to owners and operators of the hundreds of thousands of beer entertainment locations across the USA. USBDT members show their cards at our growing number of fine pubs and restaurants and venues around the country and get great discounts and rewards!"

The USBDT Loyalty Program is designed for pubs, restaurants, beer stores, event managers and promoters. It was created to allow single as well as chain locations to gain and retain the loyalty of their customers with little cost or computer knowledge.

Beer drinkers in the USA are a powerful force. They spend $75 billion dollars per year on beer alone. Beer drinkers are loyal to their brand and the USBDT's program was designed to create a large customer base of passionate beer drinkers who will spend their money in your location.

USBDT Loyalty Program locations get great results and return on investment from turning anonymous customers into members of the USBDT Loyalty Program. As members of the USBDT Loyalty Program, merchants are able to "promote their promotions" through the USBDT website and twice monthly newsletters targeted by zip code to USBDT members in their area.

The USBDT's Loyalty Program working in conjunction with the highly entertaining weekly 2 hour Beer Radio are bringing passionate beer drinkers together across the nation to enjoy their "beer on their best day with their best friends". USBDT Loyalty Program locations have become meeting places for loyal USBDT members. Beer Radio continues to be a great success since becoming a two hour weekly show. Recent special guests include: Jim Koch, President of Sam Adams Beer, Jaime Jurado, Director of Brewing Operations from The Gambrinus Company (Corona, Moosehead, Shiner), Dick Yuengling, President of Yuengling Brewing, Charlie Papazian, Founder of the Association of Brewers (AOB), Sam Caligione, owner of Dogfish Head Brewery, Hugh Sisson, general partner, Clipper City Brewing, The Beer Cook Lady, as well as Master Brewers, Manny Manuele & Susanne Terharn from SAB/Miller Brewing Company.

The content of Beer Radio is always lively and the phone banks are constantly filled with male and female callers during prime Saturday drive time from 11:00 am 1 pm, said Gardenghi. The entire family is in the car going somewhere and mom and dad are listening to Beer Radio while the kids watch a DVD! Beer Radio is a big part of the USBDTs Loyalty Program.

USBDT Loyalty Program information is available on our website www.USBDT.com. Beer Radio is available for national syndication. Independent sales positions for the USBDT Loyalty Program are available nationwide. Please call Mr. Joe Gardenghi @ 410-458-4117 or email e-mail protected from spam bots for more information.

More information is available online:

Beer Radio episode with Mr. Jaime Jurado, Director of Brewery Operations; The Gambrinus Company of San Antonio, Texas, USA.
http://www2.marylandweb.com/beerradio/mediakit/beerradio_episode.mp3

Beer Radio & USBDT Media Kit
http://www2.marylandweb.com/beerradio/mediakit/beerradiomediakit.pdf

USBDT Pub, Restaurant and Beer Store Loyalty Program
http://www2.marylandweb.com/beerradio/mediakit/usbdt_loyalty_program.pdf

Clock www.BeerRadio.com/media/Clock.pdf

Beer Radio and the U.S. Beer Drinking Team remind you to: "Think B4U Drink!"

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